When Alex returned to England he shunned the DJ limelight and chose instead to work as an A&R man in the record industry. He set up an office for a major German independent  dance label and had hits with "Liberation" and Double U with  "Please Don't Go". He later went on to set up his own label  Xtravaganza and has since had a string of hits with Blue Bamboo, The Rockford Files, Mr Jack, Disco Citizens and Chicane's "Offshore" and "Sunstroke". Three years ago he set up Metropole - a joint venture label with Danny Rampling - running parallel with Xtravaganza to A&R and market their joint projects. These have so far included Rampling's highly successful "Love Groove Dance Party" albums. Alex delved back into the remix world in 95 when he was asked to personally remix Prince's New Power Generation track. "The Good Life" under the guise of Platinum People which is due to be re-released this month.